Twitter is a social media network that offers brands a great way to communicate with current and potential clients. However, with so many people and brands using Twitter, people and brands alike can get lost in the loud conversations on the social media network. Certainly, there are better ways for brands to listen to customers. In today’s highly competitive market, brands cannot afford to waste time or money being inefficient online.
Here are six ways to be more efficient on Twitter:
 Select Appropriate Username
Twitter is a popular social media network, so there is a chance that your brand name or first choice for a username might not be available. While it is always recommended to sign up (and hence reserve) your brand on all possible social media channels to ensure a better chance that you will get the username of your brand’s choice, it is important to have some other contingency plans in place in the event that your local or regional brand name is unable to secure the obvious username. One key is to ensure that you select a username that represents your brand. Make it easy for current and potential customers to know that you are who you say you are. If possible, work with Twitter to get your growing brand verified on there.
 Use 3rd Party App/Software
Using a third-party software solution like Hootsuite is a smart move to make. While it does not mean that a brand should ignore the native Twitter app and/or website, a third-party application allows brands to better follow the discussion online.
 Use Twitter Lists
Over time, your brand will likely follow a number of Twitter profiles, and the number of profiles that your brand follows will continue grow. As that number grows, it becomes more and more difficult to follow along with the fast, numerous conversation(s). Twitter offers its default feed, but that is merely a reverse chronological, real-time listing Twitter profiles your brand follows. However, if you put Twitter profiles into lists (i.e. current customers, vendors, potential customers, etc.) and just refer to those lists’ feeds, following along becomes more manageable. Maybe, it would be best to also create a list of competitors on Twitter to better monitor them. In fact, you have the option to make that list private if you don’t wish to let profiles you add onto that list know that such a list exists.
 Create, Follow Related Hashtags
In the busy and loud world of Twitter, hashtags allow both consumers and brands to follow specific, topic-driven conversations. To encourage more discussion and sharing, brands create hashtags and ask consumers to use those hashtags to expand and extend the conversation. Is your brand having an event? Using a strategic hashtag can elevate the success of an event and the communication surrounding it.
 Narrow Search Geographically
Twitter allows people to disclose their location when they tweet. This option is on by default, so your brand should take advantage of this. Is your brand looking for a way to see when people are talking about related topics in an geographic area that your brand services? Utilize the best search options that Twitter has to offer, and reach potential customers in a specific area of the country or world. Again, third-party social media platforms, like Hootsuite, allow for easier ways of monitoring geographically-specific conversations about your brand!
 Use Mobile Apps
Social media channels do not shut down at 5pm. There are no banking hours online, but that’s part of the allure. As a result, your brand may receive a message or comment online. It is important to be as available as possible to respond in kind and as soon as possible. One way to do this is to install related mobile apps on your smartphone. If you have more than one person responsible for your brand’s social media presence, it is important to highly consider using third-party services. Most have a mobile app to install on Android and Apple-based mobile devices, and many allow administrators to assign tasks and responsibilities and even control who can access different parts of the brand’s Twitter presence. The mobile apps allow brands to be more agile and responsive.
Following these tips, your brand can better optimize its time and efforts on Twitter. In time, great new opportunities on Twitter will be at your fingertips.